Hertz is the Official Transport Supplier to The Wimbledon Lawn Tennis Championships for the past 18 years. As part of this sponsorship, Hertz supplies vehicles to the Club for transporting officials, players and coaches to and from the grounds. Hertz also hires a Suite for hospitality purposes, inviting key suppliers, and senior account management.
To support this, I took the creative lead in designing, managing and delivering a host of deliverables from vehicle livery, building the activation zone, and producing the suite branding through to print and digital invitations, ATL advertising, and marketing collateral.
To take complete creative responsibility for the biggest sponsorship, receiving high visibility was a great honor.