Thrifty Car Rental was historically known as an American brand with very minimal presence in Europe. The brand is very dated in design style and character and needs to be modernized.
I’ve built, designed and written the entire Brand Guidelines from defining the new tone of voice, creating a series of image guidelines, setting the logo style sheet, to colour palettes, fonts, design templates for print and digital assets along with signage and location guidelines. Thus evoking a new character to the brand to target the desired audience.
Since building the Thrifty Brand Guidelines I have gone on to build key marketing collateral to ensure the brand has a base set of assets to work with.