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Prestige Collection

1838
4

The Prestige Collection was first launched in 2001 and has since been through several creative refreshes, with no defining brand identity and so when the brief came along to create a new look and feel it was a key objective for me to build a strong character for the product.

Hertz have a co-marketing agreement with Mercedes to push this product and this worked as a base for me in defining a creative direction and support the key designers, and agency to build a toolkit of creative deliverables across Europe.

Since launching the new brand identity for the Prestige Collection, Hertz has gone on to produce local campaigns with several car manufacturers following the new creative style and thus achieving my initial objective for consistency and following a strong brand identity.