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Gas and Brake


To support the launch of the global brand campaign ‘Are you the Gas or the Brake?’ each region where tasked to work on local incentives.

Spotify provided the perfect reach and target audience to promote the Hertz brand in a cool edgy light. I worked on developing a series of online banners, homepage takeovers and radio ads.

The task; create a Hertz sponsored instant playlist builder, where users can enter a track/artist and build a ‘Gas’ or ‘brake’ playlist proved to be a success for the key Europe markets and received global recognition within the Hertz World from senior management including the President for developing a great local campaign .