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Dream Collection

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The Dream Collection brief was a fascinating project to work on as I worked closely with several departments and agencies to define a new look and feel to launch this new product.

The creative challenge was to produce a new creative style that can elevate the product and I played a key role in providing creative direction for designers and the agency to produce a strong creative solution.

To launch the product Hertz and Jaguar built a co-marketing agreement to support the launch of the Jaguar F-TYPE coupe (working with Mercedes in the UK to promote the SLK AMG). I represented the creative discussion on behalf of Hertz with the car manufacturers to ensure all UPS where being meant along with key branding messages.