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Digital Campaign


The brief was to take the key concept centred around Usain Bolt and Virgin Mobile’s 4G service and bring it to life in a digital environment.

The final deliverables I designed consisted of a homepage takeover; a combination of a leaderboard, an MPU and a wallpaper for the Virgin Media site. The next deliverable; a static YouTube header, which would work as a backdrop for the commercial to plugin to. A core requirement for this deliverable was to future proof the design and provide creative direction to the developer.  Finally, the last deliverable was to build a set of storyboards for display across desktop and mobile, providing a base for the production agency to build the full suite.