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The brief was to take the key concept being used in print and bring it to life in a digital environment. The defining moment in this brief came when the producer, developer and I decided to pull the creative apart and animate the tiger toy and air freshener, bringing the campaign to life in a settle, but effective manner.

I then went on to produce a full set of storyboards across 11 digital banners for desktop and mobile, in addition to creating static content for social media.